Each of our products engages with our target audience. As stated in previous posts, our target audience questionnaire has proved to Antonia and me that our main audience is teenagers. Therefore we had to strategically plan how we would keep our fans up to date with progress while still keeping them interested.
The social media page engages with our fans as it is an interactive page. We posted stories, posts that all had an interactive tone to them. We would ask questions such as:
"Do you recognize the song?"
"Are you excited about the final product?"
Furthermore, our captions to our posts would keep our audience updated and would be well explained. We included the individual Instagram accounts for both models, and Antonia's personal page as well as mine. We gave our audience all the necessary details to be informed while still leaving room for suspense and somewhat of a surprise. Our Instagram page includes various different posts including BTS videos, photos from the photoshoots, final products, and more!
In order to engage our audience, we created a digipak that intrigues them and promotes our brand further. The digipak was created in a way that is very eye-catching and hard to miss. Two BOLD colors. I had planned this from the beginning, the digipak was to be very colorful. Therefore, I took two relatively plain photos for the two covers and completely transformed them into a very appealing CD. This keeps the audience engaged and it makes them curious to see the final music video.
Finally, music videos generally have an impact on the audience. Whether it is the content that is filmed for the actual video, or the artist him/herself. Pop music videos will always have an impact on their viewers as it influences them to want to relate to or act the same way the models are portrayed in a certain video. Our target audience can engage with our music video as it can be considered relatable. Our models in the music video, run freely, drive expensive cars, listen to music and have fun. This would be considered desirable for our viewers, therefore, being appealing to them. By respecting certain codes and conventions, we ensured that our audience would be captivated and intrigued by the elements in our video, for example, the luxury style of living.
I am very happy and proud of the end result and I hope everyone likes it!
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